Modernizing annual reports through interactive design

Annual reports are often one of an organization's most important publications, yet online they frequently become static PDFs that fail to capture the same level of engagement as their print counterparts. Across both Atlantic Council and EDF, the goal was to create digital experiences that made key achievements, impact, and data more accessible while encouraging users to explore beyond the page.

Along with team members, I reimagined these reports for each organization as interactive web experiences, translating long-form content into intuitive, visually engaging journeys. Through thoughtful content architecture, interactive storytelling, multimedia integration, and careful CMS implementation, each report became easier to navigate, more engaging across devices, and better suited for digital audiences.

This interactive annual report brought together a year's worth of policy research, editorial stories, events, and organizational achievements into a cohesive digital experience. Through engaging visuals, motion, and intuitive navigation, the report translated the Atlantic Council's global impact into an immersive, easy-to-explore narrative.

Inspired by the theme "A Vital Earth," this interactive impact report combined storytelling, multimedia, and scroll-based experiences to connect readers with the people, communities, and environmental solutions shaping a healthier planet. By organizing complex climate initiatives into an engaging digital narrative, we made EDF's global impact more personal, accessible, and meaningful.