Bringing MethaneSAT to life through digital experiences

Methane is one of the most powerful drivers of climate change, yet emissions are often difficult to detect, track, and address. The challenge was to introduce MethaneSAT — a groundbreaking satellite designed to identify and measure methane emissions worldwide — while making complex climate science accessible to global audiences.

My team developed a digital content ecosystem from the ground up, transforming MethaneSAT’s complex mission and technology into an engaging experience for global audiences. In collaboration with developers and brand writers, I built a central content hub and supporting landing pages that educated users, answered key questions, and created clear pathways to explore the mission, resources, and ongoing updates.

Features like scroll-based satellite imagery, visual storytelling, and educational interactions sprinkled into our pages helped users better understand the technology, explore key climate insights, and connect with the mission.

The digital experience was one part of a larger marketing strategy designed to bring MethaneSAT’s mission to life. Working with our video team, we created storytelling assets (like the one above) that tied the campaign together across social channels and gave audiences an engaging entry point to explore the mission.