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Transforming a mission-driven website into a digital hub for impact
Led the strategy, content, design, and execution of an award-winning website redesign for Pacific Environment, restructuring the site and writing new content through an internal editorial process to create a more intuitive, accessible, and engaging digital experience.
Project type
Website Redesign
Role
Communications Manager, Web Content & Operations
Project Lead
Date
2025-2026
01
Transforming a mission-driven website into a digital hub for impact
01
The challenge: Creating a stronger digital foundation for an evolving organization
Pacific Environment needed a website that better reflected its evolving brand, expanded programs, and growing impact. The existing site presented opportunities to improve navigation, accessibility, storytelling, and the overall user experience.
02
The solution: Building a flexible platform for storytelling and growth
I partnered with program leads and external vendors to redesign the website with a stronger structure, refreshed visual system, and flexible templates that created a more consistent experience across desktop and mobile. The new foundation made it easier to share stories, showcase impact, and give content teams the tools to build and manage pages more efficiently.
03
Creating content experiences that help stories stand out
To improve content discovery and engagement, I redesigned content templates with a stronger focus on storytelling. New layouts introduced related content categories, improved social sharing, and flexible Gutenberg blocks that allowed producers to create custom content experiences on WordPress CMS without relying on developers.
04
Bringing impact stories to life through dynamic components
I worked with designers to create modular page components, including animated impact sections, image carousels, and flexible layouts, to help showcase Pacific Environment’s work in a more engaging and visual way. These elements gave teams new ways to highlight campaigns, initiatives, and stories across the site.
05
Earning recognition for a mission-driven redesign
I spearheaded the submission of Pacific Environment’s redesigned website to the Communicator Awards, where the project received two Awards of Excellence in the Non-Profit Website and Website Redesign categories. The recognition highlighted the team’s work to create a more accessible, engaging, and storytelling-focused digital experience.
The recognition also opened the door to a new opportunity: joining the Academy of Interactive & Visual Arts (AIVA) as a member and juror, where I now help assess innovative web and digital experiences submitted for industry awards.
The recognition also opened the door to a new opportunity: joining the Academy of Interactive & Visual Arts (AIVA) as a member and juror, where I now help assess innovative web and digital experiences submitted for industry awards.
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